Task 5

Metaphors in organizations

Sometimes organizations use publicity metaphors in order to manage communication inside and outside the organization, that most of the times express attitudes beliefs or a creative way of launching a product.

This fifth task is related with creating a metaphor for an innovative product, and taking into account that Colombia is a big exporter of flowers, an innovation for that sector (for example roses) would be a nice green covering with recycled material for the stem of the flower, but at the same time emphasizing the red colors of the petals. The slogan metaphor would be "THINK RED, DRESS GREEN" in order to promote the red color of the rose, but at the same time promoting the green awareness that the organization would have with the environment.

the strategies that are necessary to implement are,
1) focus on countries wheres environmental awareness is important and attractive
2) good handling of the product in terms of logistics in order to taking care of the green covering.
3) rename the slogan on the labeling



taken from: http://www.adn.es/tecnologia/20090211/IMA-3899-Valentin-Ecuador-San-mejores-prepara