Task 6

Ubuntu and the organizations

Ubuntu is a cultural philosophy from the south of Africa that preaches about growing as a person by feeling secure about the people that sorrounds you, secure about the capacities, skills and values of all the persons that compose a determined group or organization.



Taking this into account, the best way a cross-cultural manager can be aware about this pretty ideology is by trusting in all the persons that are part of the enterprise, knowing that they’re within it in order to develope theirselves in terms of professionalism and as a person itself, so they will give all the capacities they have in order to hace success in the enterprises. If there’s trust in the top of the company, all the responsibilities below will be accomplished in a good way because there’s no pressions of being punished occupationally.
Punctually, a way of applying Ubuntu within organizations would be reducing intimidation from the highests levels of the organization in order to trust in the capabilities of all workers and employees by giving them more freedom of movement in their labors.

References:

- Youthfulguy (2010) "Ubuntu: South Africa 2010" Available at: http://www.youtube.com/watch?v=pNZ4KsihQPQ.

- Image: Zahn, Carroll, Catalog Reference: cza0987, Avalaible at: http://www.cartoonstock.com/cartoonview.asp?start=&search=main&catref=cza0987&MA_Artist=&MA_Category=&ANDkeyword=good+boss&ORkeyword=&TITLEkeyword=&NEGATIVEkeyword=

Task 5

Metaphors in organizations

Sometimes organizations use publicity metaphors in order to manage communication inside and outside the organization, that most of the times express attitudes beliefs or a creative way of launching a product.

This fifth task is related with creating a metaphor for an innovative product, and taking into account that Colombia is a big exporter of flowers, an innovation for that sector (for example roses) would be a nice green covering with recycled material for the stem of the flower, but at the same time emphasizing the red colors of the petals. The slogan metaphor would be "THINK RED, DRESS GREEN" in order to promote the red color of the rose, but at the same time promoting the green awareness that the organization would have with the environment.

the strategies that are necessary to implement are,
1) focus on countries wheres environmental awareness is important and attractive
2) good handling of the product in terms of logistics in order to taking care of the green covering.
3) rename the slogan on the labeling



taken from: http://www.adn.es/tecnologia/20090211/IMA-3899-Valentin-Ecuador-San-mejores-prepara